Last week we learned that Hard Rock and the new owners of HRP could not come to an agreement for the naming right for the park. This morning the owners released the new name of the park, and it is… Freestyle Music Park. Yup, Freestyle Music Park. The full press release is below.

April 9, 2009, Myrtle Beach, S.C. – FPI MB Entertainment LLC (FPI MBE) today unveiled the new name for the former Hard Rock Park. “Freestyle Music Park” represents FPI MBE’s renewed vision and direction for the Park in 2009 and beyond.

“Freestyle Music Park” is the destination for the celebration of that revolutionary phenomenon rock n’ roll but also encompasses other genres of music including country, reggae, beach music, pop, R&B, alternative, Christian, and disco. At Freestyle Music Park, you can indulge your inner “rock star” while enjoying the park’s many and excellent rides, shows and other attractions.

In addition, Freestyle Music Park will be the prototype and launching point for the Freestyle Park brand throughout the world. FPI MBE plans to open additional new attractions and entertainment venues in the coming years, under the Freestyle Park banner. Our Myrtle Beach Park will be the first to feature a music theme.

“Choosing ‘Freestyle Music’ as the name of the Park is a strategic move that we see as a key benefit for the long-term success of the project while broadening its appeal to an infinitely larger number of guests,” said Steve Baker, president of FPI MBE. “With Freestyle Music Park, we own the name, leaving us unencumbered by one specific brand. This will allow us, from a partnership perspective, to explore other opportunities and collaborate with national and international brands that will strengthen and extend the ‘Freestyle’ brand in Myrtle Beach and throughout the rest of the world.”

In the weeks ahead, FPI MBE will be announcing several changes to its Freestyle Music Park. Many of the rides, restaurants and areas throughout the Park are being re-themed to better fit into the vision of Freestyle Music Park. Castings are also underway for talent to star in Freestyle Music Park’s musical and live stage show acts, which are currently in development and will be announced at a later

The park’s website can be found here, but it is not much to speak of right now. I don’t know how I feel about the name but I dig the logo. If you are in the Myrtle Beach area they are hiring as well. What do you think of the new name?