For those of you that have not been keeping up on the Hard Rock Park saga, which has been (I hate to use the pun) a roller coaster ride, from it’s excited opening, to it’s rather dismal operating season, back up to being sold for to this.. No name, and no identity.

The park is to choose a name that will “fit their strategy”  within one week, and then plans to open on Memorial Day Weekend. Now.. Am I the only one that sees the problem here? We’re talking six weeks to change names of all merchandise, potentially changing ride names (I’m not sure who controls the rights to names like Led Zepplin, etc.) and shooting out flyers and other promotional goodies all over the country.

I’m not sure how they’re going to pull this off, but needless to say.. it should be very, very interesting.

Check out the Hard Rock Park Blog here: http://www.hardrockparkblog.com/ It isn’t “official” but they have the most up to date information on this madness.

Good luck _____ Park! You’re going to need it!