Interview with the Team Behind Nantimi
Jake: Thanks for agreeing to do another interview, it’s appreciated.
First of all, congratulations on your 2008 addition! It looks like it will be a fantastic ride!
I guess it’s proven now that Nantimi was real. It’s been great seeing the doubters shove their feet in their mouths. What was the best part of doing the campaign?
Nantimi: –Best part of the campaign was interacting with people like you. The players and enthusiasts were awesome. Watching the puzzle solving, the forums working together, the back and forth; that was the best part.
Jake: How long was the ride in development for?
Nantimi: –We’re in marketing and development usually starts on the operational side. They typically plan years ahead.
Jake: Why ‘Fahrenheit’?
Nantimi: –We wanted to feature the 97 degree drop on this coaster since it will be the deepest in the US. That made us think of fahrenheit, and since the Boardwalk (with all its water-play) was ‘cool’ last year, we went with a heat theme for 2008. We had over a hundred potential names. The decision makers liked Fahrenheit the best.
Jake: Some have wondered why Hershey would add another Intamin looper. Since you guys already have Storm Runner, what can you say to them?
Nantimi: –That’s an operational decision. It’s based on numbers, specifications, engineering relationships. On the marketing side, we know that Intamin makes awesome roller coasters and in our opinion you can never have enough. Fahrenheit will also have many features different from Storm Runner.
Jake: I, along with I’m assuming ten others recieved an email saying that we would recieve one of the first rides on your new attraction. Who’s idea was it to do this?
Nantimi: –All of us: myself, Marty, and JB wanted to do something special for some of the best players. We wanted there to be a meaningful reward for those who participated in the game, and we think this does it.
Jake: How does it feel to be done with this campaign? After all the work you guys put into it.
Nantimi: –It feels like your favorite TV show going off the air. It was a lot of fun for us and we hope for you too.
Jake: So what do you guys REALLY do with Hershey?
Nantimi: We work in the marketing department.
Marty is our Web Designer. He designs all the Hershey websites.
Luke is our writer. He writes brochures, commercials, and advertising copy. JB is our manager of promotions. He organizes and runs special promotions.
As for Nantimi, Marty designed the web pages and did the technical stuff and created most of the puzzles and games. Luke wrote it. JB monitored the boards and we all kicked in so many ideas that the game became a true mix of everyone’s ideas.
Jake: How did you guys get stuck with, erm I mean gifted with the oppurtunity to run this campaign?
Nantimi: We were in a Creative Services staff meeting when they announced the new roller coaster. Marty said we should do something special for our coaster enthusiasts. From there we got our team together and started working. We were self-gifted with this opportunity, and fortunate to receive the faith of those above us.
Jake: Thanks again for the oppurtunity to do this interview, and for the chance to play this game!
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